Given business aviation’s reputation for white-glove service (and attendant costs), one would expect a similarly pleasant and easy way to book flights—via an app, surely, or at least a website, especially considering commercial travelers have been using Expedia since the late ’90s. But the diffuse nature of private aviation, with hundreds of mom-and-pop charter operators (many still working by spreadsheet), has impeded the development of a consolidated, industry-wide solution.
“There are so many pricing permutations that you’re herding cats,” says Andrew Collins, president and CEO of Sentient Jet, a leading jet-card provider. “It’s an incredibly dynamic and complex market—in five minutes, prices can be different. We don’t have a centralized way to get to market pricing like the commercial airlines.”
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