New tech is flying into the private-jet world at supersonic speeds. Advanced fly-by-wire controls in cockpits make aircraft intuitive and safer to pilot. In the cabin, high-def A.R. screens will replace windows, offering a choice of realities during flight. Reverse auctions and artificial intelligence are also transforming the ways clients book private jets, using increasingly sophisticated apps.
Having spent millions on app and text-to-book programs, Sentient expects to do about $100 million in digital bookings this year, or about a third of its annual business, up from zero in 2017.
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